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Resume

2021 - 2026

Content Manager

@ BeFunky

  • Managed an editorial calendar, a roster of freelance contributors, and end-to-end publishing workflows. Oversaw assignments, edits, and quality standards across all content formats.

  • Developed and executed a content strategy that increased organic traffic by 30% and production by 60% through blog articles and instructional knowledge base content.

  • Wrote, edited, and published marketing copy – including emails, onboarding modals, feature prompts, and landing pages – optimizing for clarity, usability, and user engagement.

  • Produced multimedia assets including video, social media content, and branded digital marketing materials.

2018 - 2021

Editor / Community Manager

@ The Arena Group

  • Built and maintained distinct editorial voices across 27 niche verticals – including PetHelpful and LevelSkip – driving 80%

  • traffic growth through audience-specific content strategy and editorial development.

  • Strengthened audience engagement through newsletters, forums, and social media community initiatives.

  • Led content writer mentorship program covering onboarding, training, and editorial development.

2017 - Present

Writer / Copywriter / Strategist

@ Various

  • Journalist and editor with bylines at IGN Japan, The Japan Times, and Tokyo Cheapo. Produced 12+ SEO-optimized articles

  • per month at peak output across video games, health, B2B, and lifestyle verticals.

  • Co-owns IndieGameWorld.com – manages content strategy, SEO, and publishing end-to-end.

  • Volunteers as a social media strategist for Meow Village, producing campaigns that have driven 1M+ organic impressions and sold-out fundraising events.

© 2023 by Samantha Cubbison. All rights reserved.

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